Democratic Kentucky Governor Andy Beshear underscores the necessity for his party to communicate authentically to resonate with voters and move away from what he perceives as 'sanitized' language and messaging.
'We must engage with people in a genuine manner,' Beshear shared with POLITICO's Elena Schneider during POLITICO's Governors Summit. 'Our language has been so sanitized that individuals no longer feel a connection.'
Connecting Through Language
Beshear pinpointed specific instances where Democrats have adopted language that he believes is detached from everyday conversation. For instance, he advocated for using 'addiction' instead of 'substance use disorder' and 'incarcerated individuals' rather than 'justice-involved populations'.
'Effective communication requires using language that resonates with the general public,' he emphasized.
Success in Challenging Environments
Despite Kentucky's strong Republican leanings, Beshear has achieved notable success in statewide elections, even in the face of a significant Trump victory. He attributes this success to tangible improvements in people's lives, which influence their voting decisions.
Future Political Endeavors
When asked about his political future post his current term, Beshear remained non-committal, hinting at potential opportunities. As vice chair of the Democratic Governors Association, he plays a pivotal role in shaping party strategies.
'I care deeply about this nation and its unity,' Beshear expressed. 'If there's a chance to address our challenges, I would consider it.'
Bridging Divides and Addressing Needs
During his interview, Beshear discussed pressing issues in Kentucky, such as the devastating floods and the impact of federal services like Medicaid and immigration on residents. He also criticized Elon Musk's lack of understanding regarding federal funds and their implications on critical projects in the state.
'Comprehensive actions necessitate a deep understanding of the consequences on communities,' Beshear remarked.
In conclusion, Governor Beshear's call for genuine, relatable communication and his commitment to addressing vital issues underscore his approach to governance and political engagement.